Shopper intelligence only matters when your team can act on it.
DPS helps route active demand into the workflows your dealership already uses, including BDC, CRM, internet department, sales floor, ads, email, direct mail, and service-to-sales campaigns.
Data does not create growth until it reaches the right workflow.
A shopper signal sitting in a dashboard does not help the store. DPS is built around activation: turning the signal into a next step your BDC, CRM, internet department, sales floor, marketing team, or service-to-sales workflow can actually use.
Turn intent data into campaigns your store can run.
Hot VDP follow-up
Route recent high-intent VDP behavior into BDC review, CRM notes, or identity-matched ads.
Model demand campaign
Build audiences around a model, trim, body style, or inventory priority.
Trade-in upgrade campaign
Target shoppers and households showing replacement, valuation, or ownership transition signals.
Service-to-sales campaign
Use service activity, mileage, ownership timing, and equity indicators to identify possible sales conversations.
Lease pull-ahead campaign
Organize lease maturity and timing signals into a clean renewal or replacement workflow.
Used inventory match
Connect used vehicle demand to price band, body style, inventory fit, and availability.
Conquest audience
Build campaigns around competitor model interest, category demand, or replacement behavior.
Three ways to activate DPS intelligence.
Internal dealer activation
Your team receives the shopper intelligence and works it through existing sales, BDC, CRM, marketing, and service workflows.
DPS-supported activation
DPS helps plan, structure, and support the activation layer so the store has cleaner campaigns, better routing, and clearer next actions.
Hybrid activation
DPS supports the first-touch or audience activation layer while your dealership handles live conversations, appointments, trade-ins, financing, and closing.
The best activation path depends on the store. Some want the raw intelligence pushed into their internal team. Some want DPS to support campaign planning and routing. Some want a hybrid model where DPS helps activate the first touch and the dealership owns the live conversation. The diagnostic identifies the right path.
Route the opportunity into the right workflow.
BDC tasking
Put better-timed shopper intelligence in front of the people responsible for first response.
CRM routing
Structure records and notes so the opportunity is easier to work inside existing systems.
Internet department handoff
Give internet teams more context around model interest, inventory fit, and campaign source.
Sales floor handoff
Help sales managers and reps understand which shoppers deserve attention and why.
Identity-matched ads
Build audiences around intent, model interest, inventory fit, and campaign priority.
Email activation where appropriate
Use email as part of a dealer-approved, opt-out-aware activation strategy.
Direct mail
Reach households with model, trade-in, equity, service, or retention opportunities where appropriate.
Dealer-approved manual follow-up
Give the team better context for human outreach.
Service-to-sales campaign routing
Turn fixed-ops activity into cleaner sales opportunity workflows.
Reply routing and notifications
Make sure interested responses get to the right person quickly with the right context.
Build the activation layer your shopper data deserves.
Start with a Dealer Growth Diagnostic. DPS will map your current lead flow, website traffic, CRM and BDC process, inventory priorities, service-to-sales potential, and activation path.