Find the shopper demand, workflow gaps, and first campaign your store should act on.
The Dealer Growth Diagnostic reviews your website traffic, lead sources, CRM and BDC workflow, inventory priorities, service-to-sales potential, trade-in and equity signals, lease opportunities, and activation capacity to identify the cleanest starting point for DPS.
The diagnostic shows where your current process is leaking opportunity.
Most stores do not need a bigger pile of names. They need to know which shopper signals are going unseen, which internal data is underused, which campaigns should start first, and which activation path fits the team.
Owned traffic opportunity
How much value may be hiding in VDP, SRP, repeat visit, model interest, and website behavior.
BDC prioritization gap
Where your team may be spending time on activity that lacks timing, context, or fit.
Fixed-ops to sales potential
Where service, mileage, retention, replacement, and equity signals may support sales workflows.
Inventory demand map
Which models, categories, trims, or price bands should become priority campaigns.
Activation path recommendation
Whether the store should use internal activation, DPS-supported activation, or a hybrid workflow.
First campaign recommendation
The cleanest first campaign to prove the value without disrupting the entire store.
The areas the diagnostic covers.
- Current lead sources
- Website traffic and VDP/SRP activity
- CRM and BDC workflow
- Internet department process
- Inventory priorities
- Trade-in and equity opportunities
- Lease maturity process
- Service-to-sales process
- Ad and audience activation
- Compliance requirements
- Internal activation capacity
What the diagnostic produces.
Clear opportunity map
Where shopper intelligence can create the fastest practical lift in your store.
Recommended starting campaign
A focused first move sized to your inventory, team, and territory.
Best activation path
Internal, DPS-supported, or hybrid — whichever fits your workflow.
Fit assessment
An honest read on whether DPS is the right partner for your dealership right now.
Workflow recommendations
Practical adjustments to BDC, CRM, internet, and service-to-sales routing.
Next-step plan
A clear path from diagnostic to a measurable first engagement.
Tell us where the store is focused right now.
DPS will use this information to identify the cleanest starting point for shopper intelligence, DPS Resolver, and dealer-approved activation.
Your submission helps DPS prepare a more useful diagnostic. We are looking for the fastest practical path to better shopper visibility, better routing, and a cleaner first campaign.