Use cases
Use shopper intelligence where it can move inventory and focus the team.
DPS can start with one model, one rooftop, one campaign, or one opportunity category, then expand as the workflow proves itself.
Best first campaigns
Start where intent is easiest to see.
Most stores benefit from beginning with one focused campaign where the demand and inventory connection is clearest.
Website intent activation
Best for stores with strong traffic but weak visibility into anonymous VDP and SRP demand.
Service-to-sales and equity
Best for stores that want fixed ops to feed more sales and retention opportunities.
Model-specific inventory campaign
Best for stores with a priority model, aging inventory, incoming units, truck demand, EV demand, or used inventory focus.
Full use case library
Every use case mapped to a problem, a data angle, and an activation path.
Website intent activation
- Problem
- Most VDP and SRP behavior never becomes a form lead.
- DPS data angle
- DPS helps recover more website intent and segment it by model interest, inventory fit, and behavior context.
- Activation path
- Route into BDC review, CRM notes, identity-matched ads, email where appropriate, direct mail, or sales follow-up.
New vehicle model interest
- Problem
- Active demand for priority models often sits inside broader website noise.
- DPS data angle
- DPS organizes shopper signals around specific models, trims, packages, and inventory groups.
- Activation path
- Build model-specific BDC tasks, audiences, and follow-up plans tied to current and incoming inventory.
Used vehicle shoppers
- Problem
- Used demand is harder to qualify by price band, condition, and body style fit.
- DPS data angle
- DPS segments used shoppers by category, price range, body style, and inventory fit.
- Activation path
- Route matched shoppers into BDC follow-up, audience campaigns, and merchandised inventory outreach.
Trade-in opportunities
- Problem
- Trade-in interest is often hidden until a shopper raises their hand.
- DPS data angle
- DPS surfaces shoppers and households showing replacement, valuation, or ownership-transition behavior.
- Activation path
- Build trade-in conversations into BDC scripts, model campaigns, direct mail, and service-drive touchpoints.
Lease maturity windows
- Problem
- Lease timing is predictable but rarely worked as a clean campaign.
- DPS data angle
- DPS organizes lease maturity timing into structured renewal and pull-ahead segments.
- Activation path
- Route into BDC tasking, identity-matched ads, email, and direct mail timed to the maturity window.
Service-to-sales
- Problem
- Service visits rarely turn into structured sales opportunities.
- DPS data angle
- DPS connects service activity, mileage, retention signals, and equity context to sales potential.
- Activation path
- Route into BDC follow-up, advisor handoff, model-match campaigns, and service-drive conversation prompts.
Equity mining
- Problem
- Customers in strong equity positions often go unworked until they leave.
- DPS data angle
- DPS helps identify ownership records and households where equity, payment, or upgrade timing aligns.
- Activation path
- Route into BDC outreach, sales handoff, direct mail, and inventory-matched audience campaigns.
Brand conquest
- Problem
- Cross-shoppers and competitor-brand buyers stay invisible to the store.
- DPS data angle
- DPS surfaces interest in competitor models, categories, or replacement behavior.
- Activation path
- Route into conquest ad audiences, direct mail, and BDC plays targeting category cross-shoppers.
Truck and commercial demand
- Problem
- Work-truck and commercial demand gets buried inside general retail traffic.
- DPS data angle
- DPS segments truck, commercial, and fleet-relevant shopper behavior from broader demand.
- Activation path
- Route into commercial sales handoff, dedicated BDC follow-up, and targeted inventory campaigns.
EV shoppers
- Problem
- EV buyers research deeply before they engage and need different follow-up.
- DPS data angle
- DPS identifies EV interest by model, category, and behavior pattern.
- Activation path
- Route into education-aware BDC follow-up, model-specific email, and EV-focused ad audiences.
SUV family buyers
- Problem
- Family and utility demand often gets generic follow-up.
- DPS data angle
- DPS segments family-SUV demand by category, size, and inventory fit.
- Activation path
- Route into model-specific campaigns, BDC tasks, and inventory-matched merchandising.
Performance and enthusiast buyers
- Problem
- High-interest enthusiast demand needs more relevant, vehicle-specific messaging.
- DPS data angle
- DPS isolates performance and enthusiast shopper behavior from general retail.
- Activation path
- Route into specialty sales, focused BDC tasking, and enthusiast-focused ad and email campaigns.
Inventory-matched campaigns
- Problem
- The store has units to move, but demand is not always pointed at the right ones.
- DPS data angle
- DPS aligns active shopper interest with current, incoming, and priority inventory.
- Activation path
- Route into BDC focus lists, merchandised audiences, and inventory-specific direct mail.
Lost website visitors
- Problem
- Shoppers leave the site without submitting a form and disappear.
- DPS data angle
- DPS Resolver recovers a usable portion of that activity as shopper intelligence where matchable.
- Activation path
- Route into BDC review, identity-matched ads, email where appropriate, and direct mail follow-up.
CRM reactivation
- Problem
- Older CRM records sit cold while ownership and equity status keep changing.
- DPS data angle
- DPS uses dealer-provided data to organize records by lifecycle, equity, and likely interest.
- Activation path
- Route into targeted BDC plays, model-match campaigns, and structured reactivation outreach.
Start where the opportunity is easiest to prove.
One model. One rooftop. One campaign. One workflow. DPS does not need to disrupt the whole store to show where shopper intelligence can help.