Turn shopper signals into dealership-ready action.
DPS helps your store move from raw traffic and disconnected lead flow to prioritized shopper intelligence routed into the right activation path.
The signal exists before the lead does.
A form lead is only one version of demand. Before a shopper submits anything, they may have already viewed inventory, compared vehicles, researched payments, checked photos, considered a trade-in, returned to the site, or interacted with service and ownership data. DPS is designed to help the dealership recognize more of those signals and decide what should happen next.
The old model creates more activity, not always more clarity.
Paid search, social, third-party leads, website traffic, CRM campaigns, and BDC follow-up all have their place. But when the store cannot see who is showing real intent, what vehicle they care about, what lifecycle stage they are in, and how that opportunity should be worked, the team ends up treating too many shoppers the same. That is where margin gets lost.
Built around visibility, timing, and activation.
DPS helps dealerships identify shopper behavior, recover more of the otherwise anonymous demand, segment it by the context that matters, and activate it through dealer-approved workflows.
Detect
DPS identifies vehicle shopping behavior, model interest, inventory demand, VDP and SRP activity, trade-in research, lease or finance planning signals where available and permissible, and service-to-sales signals where available.
Resolve
DPS resolves a usable portion of anonymous website-side or market-side shopper activity into audience records, household or shopper context, and available contact paths where legally and technically available.
Segment
Shoppers are grouped by model interest, inventory fit, geography, buyer category, trade-in potential, lease maturity window, service-drive opportunity, conquest segment, or campaign type.
Activate
The audience is routed into dealer-approved workflows: CRM, BDC tasking, identity-matched ads, email, direct mail, internal sales follow-up, or appointment setting where appropriate and compliant.
Your team stops working blind.
The BDC sees a name and a vehicle request.
The BDC sees model interest, behavior context, inventory fit, and recommended workflow.
Marketing builds broad audiences.
Marketing builds around actual intent, inventory priority, and lifecycle signals.
Service customers stay in fixed ops.
Service activity can become a structured sales, retention, or equity workflow.
Website visitors vanish into analytics.
More VDP and SRP behavior becomes actionable shopper intelligence.
DPS sharpens the inputs. Your team controls the sale.
DPS works alongside your BDC, internet department, sales team, service team, and managers — giving them better shopper intelligence and clearer activation paths.
- Shopper intelligence delivery
- DPS Resolver setup where scoped
- Audience segmentation
- Campaign planning
- Activation recommendations
- CRM handoff structure where access allows
- DPS-supported activation where scoped
- Reply routing logic where scoped
- Suppression and opt-out workflow support where scoped
- Inventory decisions
- Pricing
- Sales team assignment
- BDC ownership
- Actual shopper conversations
- Appointment follow-up
- Vehicle availability
- Trade-in discussion
- Financing process
- Offer approval and closing the sale
- Internal compliance rules
Bring better shopper intelligence into your existing sales process.
Start with a Dealer Growth Diagnostic. DPS will map your current lead flow, website traffic, CRM and BDC process, inventory priorities, service-to-sales potential, and activation path.