Give your team the context raw leads do not provide.
DPS helps organize active shopper demand by model interest, inventory fit, timing, geography, and activation path so your team can focus on the opportunities that deserve attention now.
A name is not enough. Your team needs the buying situation.
A shopper record becomes more valuable when the store understands the vehicle interest, inventory fit, timing signal, trade-in context, service history, lifecycle stage, geography, and best activation path. That is what DPS is built to organize.
Name, phone, email, maybe a vehicle.
Model interest, VDP or SRP context, inventory fit, trade-in or equity signal, lifecycle segment, recommended workflow, activation path.
DPS does not just surface records. It helps explain what to do with them.
Prioritize
Identify which opportunities deserve attention first.
Route
Send the opportunity to BDC, CRM, internet, sales, marketing, direct mail, or service-to-sales.
Match
Connect shopper intent to current, incoming, or priority inventory.
Time
Use lease, equity, service, and behavior signals to improve timing.
Personalize
Give the team enough context to make the first touch more relevant.
Suppress
Help avoid records or channels that do not fit approved activation rules.
The shopper feed is built to answer better questions.
Your team does not only need a name. It needs to know what the shopper appears to care about, what vehicle or category they are researching, what workflow they belong in, and what the next best action should be.
- Who appears to be shopping?
- What models or categories are they researching?
- Which shoppers fit current inventory?
- Which shoppers belong in BDC review?
- Which shoppers belong in ads, email, direct mail, CRM, or service-to-sales follow-up?
- Which opportunities should be prioritized, routed, suppressed, or excluded?
Available fields when matchable and permissible.
Used for audience records, CRM matching, and dealer-approved workflow routing.
Useful for matching, CRM enrichment, email activation where appropriate, and audience building.
Useful for identity matching, CRM enrichment, and dealer-approved follow-up only through consent-aware, compliance-approved workflows.
Useful for direct mail, territory analysis, household matching, and audience segmentation.
Shows which vehicle, model family, or category the shopper appears to be researching.
Groups demand by truck, SUV, EV, used, CPO, commercial, performance, family, or other priority category.
Filters shopper intelligence by geography, store market area, or campaign radius.
Connects a shopper or audience record to the campaign or behavior that created the signal.
Groups records by intent type, inventory fit, lifecycle stage, or activation path.
Helps identify possible replacement, valuation, or upgrade behavior where available.
Useful for campaign planning and workflow routing where allowed and approved.
Connects fixed-ops activity to possible sales, retention, equity, or replacement opportunities.
Matches shopper interest to current, incoming, or priority inventory.
Suggests whether the record belongs in BDC review, CRM routing, ads, email, direct mail, service-to-sales, or another dealer-approved workflow.
Turn shopper behavior into usable dealership intelligence.
Start with a Dealer Growth Diagnostic. DPS will map your current lead flow, website traffic, CRM and BDC process, inventory priorities, service-to-sales potential, and activation path.