Recover more value from the website traffic you already paid for.
DPS Resolver helps turn otherwise anonymous VDP and SRP activity into usable shopper intelligence where matchable, permissible, and compliant.
You paid to get the shopper to the vehicle. Then most of the signal disappears.
A VDP visit is not casual browsing. It can mean the shopper is comparing inventory, evaluating price, checking photos, reviewing equipment, estimating payment, or deciding whether your store belongs on the short list. But if that shopper never submits a form, your BDC usually gets nothing actionable. DPS Resolver is designed to recover more of that demand as shopper intelligence.
Traditional form leads capture only part of the opportunity.
Industry research cited in the DPS brief shows typical VDP and SRP visit-to-lead conversion in the 1.5% to 3% range. That means most of the high-intent activity on your own inventory never enters the traditional lead workflow. DPS Resolver helps the store make more of that owned traffic actionable.
Usable shopper intelligence — where matchable and permissible.
VDP activity
See which vehicle detail behavior may indicate shopper interest.
SRP activity
Understand category, model, price band, or body-style interest from search behavior.
Model interest
Group activity around specific models, trims, or vehicle families.
Vehicle category interest
Segment demand by truck, SUV, EV, used, CPO, commercial, performance, or family use case.
Repeat visit behavior
Identify behavior patterns that may show growing interest.
Trade-in or payment research where available
Connect available research behavior to activation planning.
Inventory match
Relate shopper behavior to current, incoming, or priority units.
Audience segment
Group shoppers into campaigns your team can actually work.
Activation recommendation
Route the signal into the right next step.
Move recovered demand into workflows that actually run.
Build model-specific audiences
Route high-interest shoppers into campaigns by vehicle, trim, category, or inventory group.
Prioritize BDC review
Flag behavior that deserves human review before the shopper goes cold.
Retarget with precision
Build identity-matched audiences around inventory interest and lifecycle context.
Support direct mail
Use household or address data where available and appropriate for targeted mail campaigns.
Feed service-to-sales
Connect service and ownership context to replacement, retention, or upgrade campaigns.
Create CRM context
Structure notes and campaign source data so the record is easier to work.
Route resolved demand into the workflow that fits.
BDC review
CRM notes or routing
Identity-matched ads
Email activation where appropriate
Direct mail
Sales team follow-up
Service-to-sales campaigns
Dealer-approved workflows
DPS Resolver is designed for responsible dealership marketing. Activation should follow dealership-approved consent, suppression, opt-out, DNC, TCPA, and internal compliance standards.
Make more of your website traffic actionable.
Start with a Dealer Growth Diagnostic. DPS will map your current lead flow, website traffic, CRM and BDC process, inventory priorities, service-to-sales potential, and activation path.